From initial concept to final cut, I led the Canadian Red Cross case study for NTT DATA with a focus on story, clarity, and impact. I shaped the creative approach around the organization’s mission, guided the project through planning and on-site production, and collaborated closely with stakeholders to capture authentic moments and messaging. Carrying the project through post-production, I completed the final edit to deliver a compelling narrative that highlights both the human impact of the Canadian Red Cross and NTT DATA’s role in supporting its work.