From concept to final cut, I led the full production lifecycle for the Toronto Stock Exchange case study. This included shaping the creative direction, translating business objectives into a clear visual narrative, and overseeing all phases of production — from pre-production planning and on-site execution to post-production editing and delivery. By aligning stakeholders early and maintaining a tight creative throughline, the final piece delivers a focused, high-impact story that reflects the scale, credibility, and innovation of the Toronto Stock Exchange.